Email Marketing for Bloggers 4 Tips to Get Started

Email marketing for bloggers can be one of the most powerful ways to promote your content. As such, building an effective strategy can grow your audience and keep them coming back for more.There are a number of ways you can go about achieving this. For starters, you’ll need a suitable email marketing platform and some methods to incentivize your audience to subscribe. If you choose, a few affiliate links to generate some off-site revenue will help too.In this post, we’ll offer a straightforward guide to email marketing for bloggers. We’ll discuss why email marketing is useful for bloggers, and offer some key tips to help you create a strategy. Lets get started! Compared with other direct marketing methods, such as popup offers and pay-per-click (PPC) advertising, building and maintaining an email list of subscribers for your blog can be more effective. With newsletters, you can prove your expertise and credibility by providing value, building trust and generating leads over time.How to create an email marketing strategy for your blog (4 key tips)Having a strategy in place may help you to keep your focus as you build your email marketing subscriber list. With the following tips, youll be well on your way to success!1. Build your subscriber listYour first step will be to build your subscriber list. Arguably, this can be the most challenging part of email marketing. Of course, if you dont have subscribers, your amazing content will go without engagement.To get more email subscribers, youll need a signup form on your website. Ideally, you want it to stand out and attract your readers attention with an effective call to action (CTA). You can place one on your home page, About page, or even consider using a popup. For example, take a look at where HubSpot places their subscription form:The on-brand bright orange stands out over the other understated sections. It draws the readers eyes, and also provides a number of ways to subscribe to the blog.O ne tool that works well for capturing email leads is OptinMonster. It lets you display a variety of popups and forms to grow your email list.2. Choose an email marketing platform that integrates with WordPressYoull also want to choose an email marketing platform that integrates with WordPress. With the right tool, you can create simple emails to get the job done:HubSpot uses a simple format for their emails. Straightforward branding is at the top, and there are links to additional content.To create high-converting emails with substance over style within WordPress, we at ThemeIsle recommend (and use)  Sendinblue. SendinBlue Subscribe Form And WP SMTP Author(s): SendinBlueCurrent Version: 2.9.8Last Updated: August 21, 2019mailin.zip 82%Ratings 380,114Downloads WP 4.4+Requires The Sendinblue Subscribe Form plugin lets you create customized subscription forms, send beautiful newsletter emails, and provides real-time insights into deliverability and performance.Installation and activation is the same as practically any other WordPress plugin, and wed encourage you to take a look at our documentation for a guide on how to get started it.3. Give subscribers a taste of your latest contentNow, with a subscriber list in place, you can focus on your emails. Ideally, your email content should lead back to your website in some way. This lets you boost engagement on your blog and keep your audience hooked with valuable content to boot.Fortunately, email is already highly-accessible, especially via mobile, making it a great way to alert readers to new blog posts. However, to further entice them, you may want to give them a taste of what youre offering. This can be the beginning of your post or an exciting excerpt, followed by a link to the full article on your website. Check out this Neil Patel email:Theres a simple email message with several links to the latest blog post, as well as an excerpt of the first few lines. The hope is that you begin reading the article and are interested enough to continue reading. In this way,  traffic to the blog will increase, as will overall engagement.4. Add affiliate links to generate offsite revenueAffiliate marketing is just one method you can use to monetize your blog, and it can be easily integrated into your email marketing efforts. Its a technique to market a companys products or services in exchange for a commission on converted sales. Usually, this is in the form of an image or link to a product page.In addition to your blog posts, you can also include affiliate links in your emails. As long as these links are relevant to your audience, you can employ this method to generate extra revenue.However, its important to be careful how you use this strategy. Too many links can come across as spammy. Furthermore, if the only thing your emails are doing (or at least seem to be doing) is plugging a product, theyre not providing the value your subscribers likely expect. This can have a negative impact on your list, and in the worst case scenario see readers unsubscribe to your mail outs.Additionally, make sure to check the terms of your affiliate partnership. Some affiliate programs most notably Amazon Associates dont let you place affiliate links in emails.ConclusionEmail marketing for bloggers not only keeps your readers up to date, but also encourages return visits and gives you the flexibility to increase your revenue through affiliate links. For many bloggers, it is a vital part of their marketing strategy. Have a #blog? Don't forget about #email #marketing - here's how to get started 📠§ Click To Tweet To create an email marketing strategy for your blog, consider the four following tips:Build your subscriber list.Choose an email marketing platform that integrates with WordPress.Give subscribers a taste of your latest content to get them back to your site.Add affiliate links to generate further revenue.Do you have any questions about email marketing for bloggers? Ask away in the comments section below!Free guide5 Essential Tips to Speed Up Your WordPress SiteReduce your loading time by even 50-80% just by following simple tips.

Scapin The Schemer

Scapin The Schemer Scapin the main character of this play was not only a trickster, but he could talk his way into money. He lied his way around everything. Scapin was dumb in some aspects but very smart in getting what he wanted. The play was based on Argante's son and Geronte's son falling in love with two girls before their fathers returned from their voyage. In all actuality the two fathers were coming home to marry their sons off to the women they had picked for him. Besides, Octave and Leandre only fell in love with the girls because of Scapin.Scapin was quite the trickster, always tricking people into believing things that really weren't the truth. When the two men come back from their voyage Argante finds out about what his son has done. Argante confronts Scapin about it and he lies through his teeth. "Oh, as to that, I was very angry myself when I first heard about it.Scapin Fazer Di2 Front Derailleur

Organizational Behaviour Essay Example | Topics and Well Written Essays - 2000 words - 2

Organizational Behaviour - Essay Example The theories started a heated debate that is yet to cool down. While some managers and scholars perceive them to be helpful and practicable, others are asserting that the theories are just that- theories, and nothing more, and that they are not being used in real life (Foster, 2013). This paper, with a distinct focus on two companies; Google and WL Gore, will try to explore the validity of that statement. The paper will first discuss the employees’ state in both of these companies and the management activities and then try to tie or explain them using the various employee theories on motivation, participation, satisfaction and motivation. If the managerial actions and employee behavior can be explained by the theories then the statement that they are mere theories will have been disproved. Managerial Actions and Employee Motivation and Performance In this fast changing business and economic environment, intellectual capital and knowledge have become very important for every ma nagement team. The employees are increasingly being viewed as the most important assets of the business (Chubb, 2008). The managers are frantically making efforts to attract and keep their best talents. Many do this by providing incentives- monetary or otherwise. Theory X and Y of motivation provide useful insight into the nature of employees and what is likely to motivate them. They also empower their employee in order to increase job satisfaction and enhance self-actualization. The following two companies provide some useful insights into the role of management in enhancing employee motivation, empowerment and performance. The first one is WL Gore started by Bill Gore in 1958 and Google started by Larry Page and Sergey Brin. WL Gore and Associates This is a hi-tech company that has specialized in manufacturing products from fluoropolymers; fabrics and electronic connectors. As at now the company has ventured into various markets including the industrial, medical, pharmaceutical an d electronic markets. Over the past ten years it has had average revenues of US $2.5 billion in sales. It was started in 1958 and to date it boasts of having around 10,197 employees spread in over 80 countries worldwide. It has featured in the Fortunes ‘Best place to work’ list for the last 15 consecutive years (Liberman, 2013). The company is said to be one of the America’s best performing because it has consistently based its practices on tested and tried employee theories. Festejo (2012) asserts that WL Gore has the unique and world’s best collaborative system in the world; the lattice organization structure. This system is designed to promote employees’ performance and job satisfaction. For instance, the system has no hierarchical structure they are organized into teams; this means there are no bosses to provide supervision. The employees are expected to be self driven and motivated to work. The company utilizes the goal theory by requiring the employees to set their own targets to meet in a specified period of time. However, they have team leaders known as sponsors to provide guidance (Liberman, 2013). The employees, known as associates, set the objectives for the company and try to achieve them and at the end assess one another’s performances. The employees enjoy a great deal of flexibility as

Managing Youth and Community Work Essay Example | Topics and Well Written Essays - 3000 words

Managing Youth and Community Work - Essay Example Youth clubs have a long and storied history in the United Kingdom. Though serving a modified client base, in many ways Sweatman's assessment of the need for Youth Clubs is reflected in the activities modern day Youth Services provide (i.e. companionship, useful instruction, strong guiding influence). Youth services rely on public funds to run their programmes, though they are rarely run like most public agencies. There is a strong reliance on volunteers and part-time employees, emphasizing partnerships in the community. As such, managing youth and community workers can be challenging. Understanding management needs in this field necessitates an understanding of the differing management theories from which the youth service and individual youth and community managers will draw. Some consider Machiavelli's The Prince to be the seminal work in management philosophy. However, most students in the field regard Frederick Taylor's The Principles of Scientific Management as the definitive work quantifying and describing management theory. ... y the turn of the century it was evident that informal leadership structures of the past needed to be formalized to organise and direct the ever-increasing employee base while enhancing productivity. Taylor is credited with coining the term "scientific management" as well as the first theorist of the Classical School of Management Theory. As noted by Freeman (1996), key components of scientific management include: Developing a science for each person's work Scientifically selecting, training, teaching, and developing each worker The belief that "management should do the thinking while workers should perform the tasks." (Herndon, 1997) Prosperity for the employer and employee Freeman further noted that Taylor's "Task Idea" is one of the most prominent elements of this era. The "Task Idea" focuses on planning, planning the task of each worker including planning instructions to complete the task, planning the time to complete the task, planned so that each worker performs a task most suited to their strengths. Although initially scientific management seemed to enhance efficiency and productivity, its routine nature led to worker boredom and the management-labor rift grew precipitously. Another prominent theory of the Classical School is Max Weber's Bureaucratic Management theory. Indeed, Weber is credited with coining the term "bureaucracy" to describe a given organisational structure. As reprinted in Miller (1963), Weber believed the "fundamental categories of rational legal authority" to include: 1. A continuous organization of official functions bound by rules 2. A specified sphere of competence 3. The organization of offices follows the principle of hierarchy; that is, each lower office is under the control and supervision of a higher one. 4. The rules which

Human enhancements and the race for space exploration Research Paper

Human enhancements and the race for space exploration - Research Paper Example It is for this reason that political rivalries such as the Soviet Union and the United States focused all their strengths and intelligence to show off the world about their capability enhancements on the other hand has improved especially in the medical sector. It is unclear how to classify enhancements that reduce disease and death and the arena of medicine has many practices that do not cure diseases or injuries such as preventative medicine, palliative, plastic surgery, obstetrics, fertility or cosmetic dental treatments (Roache, 1997). Can space exploration and human enhancements change the face of humanity as we now know it? [This is the first time you’ve mentioned space exploration. Before you launch into your questions, you need to introduce this thought and connect it more directly to human enhancements. This is confusing.]What enhancements have the possibility of changing the way we live on a day to day basis? Will these enhancements have a significant impact on Ameri can families? Scientists are working on amazing technology such as mapping the human genome, three billion chemical letters, centered around one minute molecule; human DNA. The possibility of understanding disease and the mechanism through which genes are transmitted through generations has scientists constantly working on this code as though it was a multi-million dollar sweepstakes and in a way, it is much more important than any quantifiable sum. [This is a very vivid, fanciful sentence that grabbed my attention. Good job!] Modern day marvels such as Viagra, Botox, and serotonin reuptake inhibitors leave scientists posing the questions,’ will there soon be a major difference between the enhanced human being and the unenhanced human being. Is this a recipe for conflict and disaster or human and race improvements? Primitive forms of enhancement such as steroids came about with minimal changes to the race though major enhancements such as robotic surgery, Nano-technology and stem cell research promise to make much bigger splashes in the pool of humanity. Microchip technology, robots used in manufacturing, military and police organizations continue to perform amazing technological feats. Household chores will become much easier and being able to afford such a domestic privilege in the next ten to twenty years may be something that more and more people attempt. Global computers take advantage of billion-transistor chips and exponential changes have been unprecedented in recent history. The Department of Defense takes advantage of robotic technology, modern medicine and therapy also take advantage of robotic technology, are these magnificent creations soon to be available for every American and at what cost or sacrifice will they bring to the American family as we know it? Mega giants such as NASA continue to develop sustainability technology for the troubled earth but one must wonder whether this technology will develop quickly enough to make a substantia l difference in the environment and the ozone. Space exploration has been placed on hold for the near foreseeable future but NASA still develops technology, much based on what has been discovered in prior space exploration. This paper attempts to examine these questions and explores the possibilities that exist in the world of human enhancements. Methodology A complete literature review will be done on human enhancements as they are now and what is projected in the

Uniform costing

Uniform costing Uniform costing is not a separate or distinct method of cost accounting like job costing or process costing. It is only a system of cost accounting to be used by the members of the industry or trade association. It involves adoption of same costing principles, practices and procedures by the individual members of the industry for inter-firm comparison.The system is made operative through Trade Association or Chamber of Commerce or some other central agency. Its underlying idea is that whatever costing methods are used, the same should be applied uniformly by all the members of the industry. Before a uniform costing system is applied, it is utmost necessary to educate the members about the desirability of this system and its underlying principles. Uniform costing is not a new concept. It was first introduced by the National Association of Stove Manufacturers of U.S.A. which developed a uniform formula for use by its members for costing industrys products. Similarly, a uniform costing system was adopted for printing industry in the United States. But in U.K., British Federation of Master Printers was the first organisation to introduce a uniform costing system. In India, it is being used in coal industry, steel industry and fertiliser industry. There is a good scope of using uniform costing system in other industries too. CIMA defines uniform accounting as â€Å"a system, using common concepts, principles and standard accounting practice, adopted by different entities in the same industry to facilitate inter-firm comparison.† Application Of Uniform Costing System:- Single Company having a number of factories located at different places producing similar products or performing similar operations. For example, this system is being used by Associated Cement Company for its plants. In this case, management prescribes a set of forms and procedures for the plant and all the records are maintained in a uniform manner. A number of companies within the same industry. Normally Trade Associations or Chambers of Commerce coordinates the function of uniform costing system. Members of the association are required to maintain uniform costing records which are helpful in measuring the operating efficiency of its members. It ensures that cost data submitted by member companies are comparable and consistent. Introduction of Uniform Costing helps the companies to submit reliable cost data to price fixing bodies, like Bureau of Industrial costs and Prices or other Govt. departments to determine the average cost and fixing the fair selling prices of various products. Objectives Of Uniform Costing:- To have a reliable cost data for inter-unit or inter-firm comparison of costs. To compare the operational efficiency of individual members against industrys overall performance of all member units. To fix a common selling price for the industry as a whole on the basis of cost of production of all member units. To reveal lines of individual products which have been marketed on an unprofitable basis. To reveal lines of individual products which have been marketed on an improfitable basis. Member-companies adopt one best method of cost accounting system known to the industry. This eliminates unsound method and saves costs required in perfecting systems through expensive experimentation. New companies can adopt it as a ready-made system. Other companies can adopt the common system for improving their existing system. It develops a sense of awareness for production efficiencies within the industry for controlling costs. It provides standard guidelines for pricing of products and indicates how prices fixed below la certain level may be self-defeating even though it may bring additional sales. It is beneficial to all the competing companies for filling tenders and quotations and consequently ill-effects of competition are avoided. In case of ‘cost-plus contracts, uniform costing facilitates preparation of cost sheets on commonly accepted standard principles and practices. Thus, it helps early finalization of ‘cost plus claims. It helps the Chambers of Commerce and Industry to present their case to Government on matters such as tariffs or export incentives. It encourages research and development work at comparatively low cost to the member-companies. The benefits of research and development carried out by large scale organized units can be shared by the small units. It enables the member-companies to receive the services of cost experts jointly with the minimum expenditure. It facilities the introduction of uniform wage structure for the industry as a whole. It serves as a pre-requisite to cost audit and inter-firm comparison. The various member-units in an industry differ widely with regard to location, age, condition of plant and degree of mechanization. This difference is sometimes so wide that it does not permit efficient use of uniform costing system. For smaller units, this system may not commensurate with the benefits derived. Uniform costing system may not commensurate with the benefits derived. The standard terminology used in the uniform costing system may not be understood properly by the member companies. However, this objective can be overcome by introduction of Uniform Costing. For Successful Application Of Uniform Costing System, The Following Conditions Must Be Satisfied: The members of the trade association or Chamber of Commerce should work with a spirit of mutual trust and cooperation. Members should exchange their ideas freely, without fearing the leakage of secrecy. The well-organised and large-scale sector should be prepared to pass on the technological improvements in the process/method of production to the other companies who unable to conduct their own research and development activities. The companies must furnish full and correct information to the Association so the efficiency of the members-companies can be compared. The members should not work with a sense of rivalry and jealousy. The term ‘Uniform Cost Plan covers activities such as cost accounting system, format for reports, analysis of cost data, etc. Some of the activities which may be carried on partially or completely are as follows: Publication of pages, speeches or discussions of important matters pertaining to costs in Trade Journals. Publication of educational literature pertaining to objectives of cost finding. Studies of particular costing problems in the industry to develop sound principles. Activities of counseling nature relaxing to establishment or operatives of cost accounting system. Development of estimating formulae or short-cut methods of establishing basis for pricing. Development and promotion of uniform cost programme. Cost studies in determining average or representative cost of products, functions or activities for general information of members. Regular collections and dissemination of cost data under some kind of reporting plan. Complete analysis of cost data to interpret results to show trends, weakness of operation, etc. Whether cost data are required for one product or al the products produced in a factory. Costing techniques to be used, i.e, historical, standard or marginal. Definitions of various elements of cost such as: v direct material v direct labour v cost of direct services v factory overheads, administrative and selling overheads. Items which are extraneous to costs such as bad debts, donations, etc, and to be excluded from cost. Classification of production and service departments. Method of treatment of spoilage, defectives, etc, in costs. Treatment of research and development in costs and methods of allocation of research and development to each cost centre/cost unit. Treatment of handling and storage cost of raw materials. Method of pricing of materials used such as FIFO, LIFO, simple average, weighted average. Production centres, cost centres, etc, to be used for analysis and comparison of costs. Methods of payment of remuneration. Treatment of items like interest on own capital, rent of premises owned, etc Method of working out depreciation, i.e, whether straight line method or written down value method to be used. Method of apportionment of service departments costs to production departments. System of classification and codification of cost accounts. Method of valuation of work in progress. The method of presentation of data and reporting to management. Treatment of under/over absorbed overhead, eg. Applying supplementary rate or write off to profit and loss account. For successful implementation of uniform costing system, it is the primary duty of a Trade Association of devise a cost manual containing recommended cost accounting plan. All the participant members should be invited for detailed discussion before a cost manual is finalised. The cost manual is of immense help in guiding the participating firms to operate their accounts on uniform basis. If the industry consists of companies of similar size and a common range of products, it is entirely feasible to present the accounting procedure in one manual for use of all members. Where, however, there is a great disparity in size of companies in an industry, it is better to issue a separate manual for large companies and one for the small. The Characteristics Of A Good Uniform Cost Manual Are Summarized Below: v It should present a strong case for the desirability of using uniform cost accounting methods. v It should serve as a comprehensive reference book on cost accounting procedures. v It should be useful to the executives/cost accountants for saving all problems in installation and execution of recommended uniform costing method. Introduction Statement of objectives and purpose of the system. Education the management and people about the uniform costing system Scope of the system. Case for use of the system. Organisation Organisation for developing and operating the system. Stages in which the system is to be introduced. Management of the organisation by trade association or otherwise. Accounting System General principles of accounting to be adopted. Terminology to be followed. Details of coding system. Classification and description of accounts. Reconciliation between financial accounts and cost accounts. Accounting period. Method Of Costing [E.G. Process Costing, Job Costing, Standard Costing.] Unit of production. Costing periods [e.g. monthly, quarterly, half-yearly or annual] Expenses to be considered in costs. Methods to be used for inter-unit transfer pricing. Classification of departments [Production department, service department, etc.] Material cost direct and indirect, treatment of idle time, treatment of fringe benefits, overtime, production bonus. Overhead-classification,collection, apportionment and allocation. Direct and indirect depreciation, method of depreciation to be used, research and development expenditure,methodofallocation/appotionment of service department cost to production department, capacity cost etc. Reporting. Periodically of reports. Levels for whom the repors are to be sent. Cost statements. Ratios -cost as well as financial. Supplementary data. Ø Nature and extent of information to be accumulated Inter-firm comparison requires that all relevant and detailed cost information should be collected regarding business firm. No definite list of information can be suggested for collection. However, the following are the usual information which are applicable to all industries and therefore can be collected for the inter-firm comparison: Information regarding cost and cost structure. Labour efficiency and labour utilisation. Machine efficiency and machine utilisation. Raw materials consumed wastage and stores-keeping. Return on capital employed. Liquidity and liquid resources. Reserve and appropriation of profits. Debtors and creditors. Methods of production and technical aspects. Inventory and inventory systems. Ø Responsibility for collection, coordination and presentation of information In some countries separate organisations have been established for collecting and presenting information. in India inter-firm comparison information is collected by various trade associations, chambers of commerce, the national productivity council, research and statistics division of several commerce and trade journals and periodicals and newspapers. Ø Method of collection and presentation of information Information for the purpose of inter-firm comparison is usually supplied by business enterprises to organisation regularly. Information can be collected by field workers also. After the information is collected, it is properly compiled and arranged and finally a consolidated report is prepared for the benefit of business firms. For the information to be purposeful, it is essential that participating firms should agree about the meaning of various terms used in ratios and accounting information The printing industry in UK has played a leading role in the establishment of uniform costing system this industry was first to introduce the uniform costing system.This was a welcome step for introduction of inter-firm comparison in the printing industry. The industry awas divided into various groups each having its own ratios based on differents characteristic of the firms. The division is based on the following characteristics: Nature of activities carried in the printing industry, eg, genral printers , book printers,. newspapers houses, and Size determined bu number of employees. It is to be pointed out here that actual figure sof profit or other details are not issued to members so that there is no betraying of confidence. Emphasis is always laid on depicting the average results so that a single firm can make a comparison to see whether its own ratios are equal, better or worse than the average for its own particular group. For each ratio the median and upper and lower quartiles are computed. The principal ratios used by the principal industry in u.k are given. The benefits from inter-firm comparson include the advantages of uniform costing system and benefits arising out of the use ratios. The advantages of uniform costing system has been discussed before. The following additional advantages are obtained from inter firm comparison: The extent of weakness of the participating firms is reaveled. Management is, therefore induced to take suitable remedial actions. The participating firms give information voluntarily and willingly in the prescribed questionare. The definations of various terms are clearly explained to the users. Thus the results obtained from the information are accurate and capable of being compared. Inter- firm comparison promotes cost consciousness among the members of the industry. It enables the government to take measures for effecting price regulation. It facilitates government to grant protection to industries, wherever necessary. It introdues a sense of healthy competition among the participating firms. It provides substantial data to the members-firms to present their case to government. It forces ‘self searching exercise among the members-firms. The benefits arising from inter-firm comparison have been outlined above. It is very good practice which promise substantial benefits to the members of the industry. The practical difficulties which are often experienced in the implementation of IFC scheme are summarized below. The member-firms often express resistance to the idea of disclosing data relating to the performance. Satisfaction with the present profits may bring about a sense of complaceny which is disastrous for active participation in the implementation of IFC When the companies do not follow suitable cost acconting system,the inter firm comparison will not be meaningful and effective. Non availability of suitable basis for comparison presents problem to the introduction of IFC. Ø GOOGLE.COM Ø YAHOO.COM Ø COST ACCOUNTING BY JAWAHAR LAL Ø COST ACCOUTING BY SULTAN SONS

First Paper: “The House on Mango Street” -- Literature Review

First Paper: â€Å"The House on Mango Street† In The House of Mango Street, Sandra Cisneros depicts the character of Esperanza as a coming-of-age female who dreams about having a house of her own. The house will bring for her the personal and family stability that she needs; as evidenced by the way the author uses the house to represent Esperanza’s search for what she wants to be as an artist and as a woman. This is significant because it speaks about how people may use their imagination as a means to reinvent themselves. Socially speaking, the concept of property is related to the possession of tangible and intangible things by an individual or a particular group. This idea of property brings benefits for some people: it gives the feeling of having accomplished something in their lives, along with the stability that allow individuals to develop new ideas and projects as a result of having more confidence. More important, this idea of property brings for people a sense of belonging that is a fundamental part of their success in any community. In The House of Mango Street, Sandra Cisneros starts the story with a main character who describes her family journey to a new house, the House on Mango Street. Despite describing a history of constant moving from different places that has ultimately constituted the girl’s family, the author implies in this description a sense of family unity that is based on the premise of acquiring property: â€Å"†¦we were six—Mama, Papa, Carlos, Kiki, my sister Nenny and me (†¦) The house on Mango Street is ours, and we don’t have to pay rent to anybody†¦Ã¢â‚¬  (p. 3). However, when what people accomplish in their lives do not meet their expectations, frustration and disappointment may come alone. This is Esperanza... ...that defines her personality in terms of who she is away from her family heritage. Rather than assuming a name simply because it was given at birth, Esperanza is looking to create her own history away from her parents and her sister; consequently, changing her name will be for Esperanza a very important part of her process toward finding an identity. â€Å"In English my name means hope. In Spanish it means too many letters. It means sadness, it means waiting.† For the first time, Esperanza mentions her name, but she implies a negative connotation in it. Her complaint about having a name with so many letters might express her discomfort when trying to be part of a community, because her name has a longer, harder and foreign pronunciation in comparison to the names of her siblings: Carlos, Kiki and Nenny, which are more suitable into the sounds of the English language.